{"id":16038,"date":"2025-10-07T17:16:38","date_gmt":"2025-10-07T15:16:38","guid":{"rendered":"https:\/\/ifpm.unisg.ch\/?page_id=16038"},"modified":"2026-06-08T14:52:23","modified_gmt":"2026-06-08T12:52:23","slug":"st-gallen-youth-study-2025","status":"publish","type":"page","link":"https:\/\/ifpm.unisg.ch\/en\/research\/st-gallen-youth-study-2025\/","title":{"rendered":"St. Gallen Youth Study 2025"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
What moves the youth in Switzerland?<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Hardly any generation is currently discussed as much as today’s youth. Their experiences with crises, their mental well-being, and their perspective on the world of work are frequently addressed. <\/p>

Just a few years ago, an intensified \u00abwar for talent\u00bb was the focus: the primary goal was to attract young people. Meanwhile, the situation is more complex. For example, it has been observed that young people are partly aware of their importance to the working world, know their worth, and clearly state their conditions. \u00abWe say ‘no’ \u2013 to overwork, to a lack of appreciation, to working conditions that do not fit our lives,\u00bb note Esmailzadeh and colleagues (2022, p.20), for instance. With this self-confidence, Gen Z intends to and will change the world of work. Economist Christian Scholz noted early on: Earlier generations also said \u00abno\u00bb, \u00abbut now the no is accepted\u00bb (H\u00f6lter, Kuhlmann, Schirmer, Schmergal & Sutera, 2023, p. 10). This is because there are significantly fewer individuals in this generation. Thus, the younger generation introduces a new dynamic concerning the world of work and different life perspectives. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u00abWork is very important to many young people. However, only half are engaged with energy and commitment. Others feel emotionally detached or associate work more with burden <\/span><\/span>\u00bb<\/span><\/span><\/span><\/strong>, <\/strong>says Heike Bruch, Professor of Leadership at the University of St.Gallen and Director of the Institute for Leadership and Human Resources Management.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

At the same time, major challenges are emerging, such as significantly increased economic uncertainty, transformation through Artificial Intelligence, or the exit of baby boomers from the labor market. Today’s young people are affected by these upheavals like no other generation. The dynamic of these upheavals is faster, more comprehensive, and more profound than just a few years ago. It is therefore all the more crucial to address them together through intergenerational dialogue and collaborative cooperation. <\/p>

These challenges also create new opportunities, such as making the world of work more flexible, purpose-driven, and healthier. Furthermore, technologies, especially the use of AI, can lead to innovations that facilitate work and daily life or promote social participation. These opportunities concern all generations \u2013 for young people, for employers, and for Switzerland. This is precisely where the St.Gallen Youth Study 2025 comes in: it is not only a study about, but also for young people. It sheds light on the perspectives, experiences, and ideas of young people in Switzerland. <\/p>

Our study aims to provide a basis for dialogue between generations and various stakeholders. It is also aimed at employers and other key stakeholders who live with young people, such as parents, and\/or work with them. Its essential concern is to strengthen trust: trust between generations, but above all, trust in young people. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDownload<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tData basis of the study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

You are welcome to download our study here free of charge (German only). Please provide your contact details in the following contact form. Subsequently, the link to the study will be sent to you via email. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t