{"id":15507,"date":"2024-09-03T10:44:41","date_gmt":"2024-09-03T08:44:41","guid":{"rendered":"https:\/\/ifpm.unisg.ch\/trend-study-2024\/"},"modified":"2025-09-09T08:51:48","modified_gmt":"2025-09-09T06:51:48","slug":"trend-study-2024","status":"publish","type":"post","link":"https:\/\/ifpm.unisg.ch\/en\/trend-study-2024\/","title":{"rendered":"Trend study 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15507\" class=\"elementor elementor-15507 elementor-11290\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4769c1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4769c1d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c073b4\" data-id=\"1c073b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11a9ef5 elementor-widget elementor-widget-text-editor\" data-id=\"11a9ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<header><h3 class=\"\">Success Factor Sustainability \u2013 Strategies and Impact of Ecological and Social Responsibility<\/h3><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd9055e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd9055e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5a06d26\" data-id=\"5a06d26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16db089 elementor-widget elementor-widget-text-editor\" data-id=\"16db089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prof. Dr. Heike Bruch and Mara Jordan from IFPM investigated the influence of ecological and social factors in companies as part of this year&#8217;s representative TOP JOB Trend Study. The results show that sustainable leadership and a strong diversity climate contribute to increasing employee satisfaction and corporate success. These findings underscore the importance of sustainability and diversity in corporate management.    <br><br>We thank the Center for Employer Attractiveness (zeag GmbH) for their cooperation. The complete study \u00abSuccess Factor Sustainability \u2013 Strategies and Impact of Ecological and Social Responsibility\u00bb can be requested from the Center for Employer Attractiveness: <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f824fe2 elementor-widget elementor-widget-button\" data-id=\"f824fe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.topjob.de\/trendstudie-2024\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Trend Study 2024 via ZEAG<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b86957 elementor-widget elementor-widget-spacer\" data-id=\"4b86957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c86a062 elementor-widget elementor-widget-text-editor\" data-id=\"c86a062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<header><h4>Key Areas of Action for Modern Employers<\/h4><\/header><div class=\"ce-textpic ce-center ce-below\"><div class=\"ce-bodytext\"><p>The new trend study \u00abSuccess Factor Sustainability \u2013 Strategies and Impact of Ecological and Social Responsibility\u00bb highlights several key areas of action:<\/p><ol><li><strong>Setting Strategic Sustainability Goals:<\/strong> Sustainability must be firmly anchored in the corporate strategy. Clear, measurable goals create commitment and demonstrate genuine dedication. <\/li><li><strong>Sustainable and Healthy Leadership:<\/strong> Leaders should exemplify sustainability and promote a healthy work environment, where sustainable and healthy behavior is actively supported.<\/li><li><strong>Promoting Social Engagement:<\/strong> Companies should provide opportunities for their employees to engage in social activities. This strengthens the sense of community and loyalty to the company. <\/li><li><strong>Training on Sustainability and Health:<\/strong> Regular training for leaders and employees is important to raise awareness for sustainability and impart practical skills.<\/li><\/ol><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5436cdd\" data-id=\"5436cdd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a7a328 elementor-widget elementor-widget-image\" data-id=\"8a7a328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"509\" src=\"https:\/\/ifpm.unisg.ch\/wp-content\/uploads\/2024\/09\/Trendstudie-ZEAG_shutterstock_2377198017-1024x652.jpg\" class=\"attachment-large size-large wp-image-15508\" alt=\"\" srcset=\"https:\/\/ifpm.unisg.ch\/wp-content\/uploads\/2024\/09\/Trendstudie-ZEAG_shutterstock_2377198017-1024x652.jpg 1024w, https:\/\/ifpm.unisg.ch\/wp-content\/uploads\/2024\/09\/Trendstudie-ZEAG_shutterstock_2377198017-300x191.jpg 300w, https:\/\/ifpm.unisg.ch\/wp-content\/uploads\/2024\/09\/Trendstudie-ZEAG_shutterstock_2377198017-768x489.jpg 768w, https:\/\/ifpm.unisg.ch\/wp-content\/uploads\/2024\/09\/Trendstudie-ZEAG_shutterstock_2377198017-1536x978.jpg 1536w, https:\/\/ifpm.unisg.ch\/wp-content\/uploads\/2024\/09\/Trendstudie-ZEAG_shutterstock_2377198017.jpg 1540w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd70ec3 elementor-widget elementor-widget-text-editor\" data-id=\"fd70ec3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Image: Shutterstock<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9de77ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9de77ef\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97b2217\" data-id=\"97b2217\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Success Factor Sustainability \u2013 Strategies and Impact of Ecological and Social Responsibility Prof. Dr. Heike Bruch and Mara Jordan from IFPM investigated the influence of ecological and social factors in companies as part of this year&#8217;s representative TOP JOB Trend Study. The results show that sustainable leadership and a strong diversity climate contribute to increasing [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":15508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83],"tags":[],"class_list":["post-15507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trend study 2024 - IFPM-HSG | Universit\u00e4t St.Gallen<\/title>\n<meta name=\"description\" content=\"The TOP JOB Trend Study 2024 shows how companies can enhance their employer attractiveness through measures in ecological and social sustainability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ifpm.unisg.ch\/en\/trend-study-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trend study 2024 - 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