{"id":16802,"date":"2025-11-11T13:39:24","date_gmt":"2025-11-11T12:39:24","guid":{"rendered":"https:\/\/ifpm.unisg.ch\/?p=16802"},"modified":"2025-12-09T09:59:06","modified_gmt":"2025-12-09T08:59:06","slug":"st-gallen-youth-study-2025","status":"publish","type":"post","link":"https:\/\/ifpm.unisg.ch\/en\/st-gallen-youth-study-2025\/","title":{"rendered":"St.Gallen Youth Study 2025 &#8211; Media Coverage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16802\" class=\"elementor elementor-16802 elementor-16801\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd9055e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd9055e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5a06d26\" data-id=\"5a06d26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16db089 elementor-widget elementor-widget-text-editor\" data-id=\"16db089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2181c65 elementor-widget elementor-widget-text-editor\" data-id=\"2181c65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p data-start=\"48\" data-end=\"362\">The significant response to the <strong data-start=\"69\" data-end=\"100\">St.Gallen Youth Study 2025<\/strong> clearly shows: How Generation Z works, thinks, and feels is a topic that generates interest far beyond research. Numerous media outlets have picked up on the results from the University of St.Gallen and highlighted various perspectives. <\/p><p data-start=\"364\" data-end=\"863\">The news portal <strong data-start=\"386\" data-end=\"400\">20 Minuten<\/strong> summarizes key findings about the world of work in the article <em data-start=\"418\" data-end=\"478\"><b>\u00abWork is important for Gen Z, but the desire is lacking\u00bb<\/b><\/em>. Work remains a central aspect of life for young people, but many companies do not offer the conditions that Generation Z desires. Lack of appreciation, insufficient development opportunities, and uninspiring leadership hinder motivation and engagement.  <br data-start=\"819\" data-end=\"822\"><a href=\"https:\/\/www.20min.ch\/story\/jugendstudie-2025-gen-z-ist-arbeit-wichtig-aber-firmen-bieten-zu-wenig-103425529\" target=\"_blank\" rel=\"noopener\">To the article<\/a> (German) <\/p><p data-start=\"865\" data-end=\"1335\">The article <em data-start=\"877\" data-end=\"952\"><b>\u00abBetween Pressure and Fear of the Future: HSG Study Shows How Gen Z Thinks\u00bb<\/b><\/em> on <strong data-start=\"957\" data-end=\"971\">TVO Online<\/strong> highlights further key aspects. Performance pressure, constant comparison via social media, and growing uncertainty about the future characterize the daily lives of many young people. \u00abThe differences between generations are significant \u2013 we were surprised by that too,\u00bb says study director Prof. Dr. Heike Bruch in an interview.  <br data-start=\"1291\" data-end=\"1294\"><a class=\"decorated-link\" href=\"https:\/\/lnkd.in\/en38KR9a\" target=\"_new\" rel=\"noopener\" data-start=\"1294\" data-end=\"1333\">T<\/a><a href=\"https:\/\/www.tvo-online.ch\/aktuell\/zwischen-druck-und-zukunftsangst-hsg-studie-zeigt-wie-die-gen-z-tickt-162185098\" target=\"_blank\" rel=\"noopener\">o the article<\/a> (German)<\/p><p data-start=\"1337\" data-end=\"1804\">The <strong data-start=\"1346\" data-end=\"1368\">St.Galler Tagblatt<\/strong> also picks up on the results. The article <em data-start=\"1407\" data-end=\"1444\"><b>\u00abGeneration Z Under Performance Pressure\u00bb<\/b><\/em> describes how much young people suffer from stress despite desiring a balanced work-life balance. Although they work a similar amount to older generations, they more frequently report psychological exhaustion and seek a work environment that combines flexibility and cohesion.  <br data-start=\"1760\" data-end=\"1763\"><a class=\"decorated-link\" href=\"https:\/\/lnkd.in\/ewpAqPYg\" target=\"_blank\" rel=\"noopener\" data-start=\"1763\" data-end=\"1802\">To the article<\/a> (German)<\/p><p data-start=\"1806\" data-end=\"2260\" data-is-last-node=\"\" data-is-only-node=\"\">The study&#8217;s findings highlight: For Generation Z, work is more than just a means to an end \u2013 it should enable meaning, development, and personal fulfillment. At the same time, the work environment, performance pressure, fears about the future, and the rapidly changing world of work noticeably impact motivation and well-being. It will be crucial how companies manage to create conditions that meet these expectations.  <\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f824fe2 elementor-widget elementor-widget-button\" data-id=\"f824fe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ifpm.unisg.ch\/en\/research\/st-gallen-youth-study-2025\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download St.Gallen Youth Study 2025<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b86957 elementor-widget elementor-widget-spacer\" data-id=\"4b86957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5436cdd\" data-id=\"5436cdd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a7a328 elementor-widget elementor-widget-image\" data-id=\"8a7a328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ifpm.unisg.ch\/wp-content\/uploads\/2025\/10\/Jugendstudie-2025_Titelbild-1024x684.jpeg\" class=\"attachment-large size-large wp-image-16042\" alt=\"\" srcset=\"https:\/\/ifpm.unisg.ch\/wp-content\/uploads\/2025\/10\/Jugendstudie-2025_Titelbild-1024x684.jpeg 1024w, https:\/\/ifpm.unisg.ch\/wp-content\/uploads\/2025\/10\/Jugendstudie-2025_Titelbild-300x200.jpeg 300w, https:\/\/ifpm.unisg.ch\/wp-content\/uploads\/2025\/10\/Jugendstudie-2025_Titelbild-768x513.jpeg 768w, https:\/\/ifpm.unisg.ch\/wp-content\/uploads\/2025\/10\/Jugendstudie-2025_Titelbild-1536x1026.jpeg 1536w, https:\/\/ifpm.unisg.ch\/wp-content\/uploads\/2025\/10\/Jugendstudie-2025_Titelbild-2048x1368.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9de77ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9de77ef\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97b2217\" data-id=\"97b2217\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The significant response to the St.Gallen Youth Study 2025 clearly shows: How Generation Z works, thinks, and feels is a topic that generates interest far beyond research. Numerous media outlets have picked up on the results from the University of St.Gallen and highlighted various perspectives. The news portal 20 Minuten summarizes key findings about the [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":16042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79,83],"tags":[],"class_list":["post-16802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>St.Gallen Youth Study 2025 - Media Coverage - IFPM-HSG | Universit\u00e4t St.Gallen<\/title>\n<meta name=\"description\" content=\"The TOP JOB Trend Study 2024 shows how companies can enhance their employer attractiveness through measures in ecological and social sustainability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ifpm.unisg.ch\/en\/st-gallen-youth-study-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"St.Gallen Youth Study 2025 - Media Coverage - IFPM-HSG | Universit\u00e4t St.Gallen\" \/>\n<meta property=\"og:description\" content=\"The TOP JOB Trend Study 2024 shows how companies can enhance their employer attractiveness through measures in ecological and social sustainability.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ifpm.unisg.ch\/en\/st-gallen-youth-study-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"IFPM-HSG | Universit\u00e4t St.Gallen\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-11T12:39:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-09T08:59:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ifpm.unisg.ch\/wp-content\/uploads\/2025\/10\/Jugendstudie-2025_Titelbild-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1710\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carolin Zolkiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolin Zolkiewicz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ifpm.unisg.ch\/en\/st-gallen-youth-study-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ifpm.unisg.ch\/en\/st-gallen-youth-study-2025\/\"},\"author\":{\"name\":\"Carolin Zolkiewicz\",\"@id\":\"https:\/\/ifpm.unisg.ch\/en\/#\/schema\/person\/f21d8f4959436a125e2d270a63c390b8\"},\"headline\":\"St.Gallen Youth Study 2025 &#8211; 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