Success Factor Sustainability – Strategies and Impact of Ecological and Social Responsibility
Prof. Dr. Heike Bruch and Mara Jordan from IFPM investigated the influence of ecological and social factors in companies as part of this year’s representative TOP JOB Trend Study. The results show that sustainable leadership and a strong diversity climate contribute to increasing employee satisfaction and corporate success. These findings underscore the importance of sustainability and diversity in corporate management.
We thank the Center for Employer Attractiveness (zeag GmbH) for their cooperation. The complete study «Success Factor Sustainability – Strategies and Impact of Ecological and Social Responsibility» can be requested from the Center for Employer Attractiveness:
Key Areas of Action for Modern Employers
The new trend study «Success Factor Sustainability – Strategies and Impact of Ecological and Social Responsibility» highlights several key areas of action:
- Setting Strategic Sustainability Goals: Sustainability must be firmly anchored in the corporate strategy. Clear, measurable goals create commitment and demonstrate genuine dedication.
- Sustainable and Healthy Leadership: Leaders should exemplify sustainability and promote a healthy work environment, where sustainable and healthy behavior is actively supported.
- Promoting Social Engagement: Companies should provide opportunities for their employees to engage in social activities. This strengthens the sense of community and loyalty to the company.
- Training on Sustainability and Health: Regular training for leaders and employees is important to raise awareness for sustainability and impart practical skills.
