The significant response to the St.Gallen Youth Study 2025 clearly shows: How Generation Z works, thinks, and feels is a topic that generates interest far beyond research. Numerous media outlets have picked up on the results from the University of St.Gallen and highlighted various perspectives.
The news portal 20 Minuten summarizes key findings about the world of work in the article «Work is important for Gen Z, but the desire is lacking». Work remains a central aspect of life for young people, but many companies do not offer the conditions that Generation Z desires. Lack of appreciation, insufficient development opportunities, and uninspiring leadership hinder motivation and engagement.
To the article (German)
The article «Between Pressure and Fear of the Future: HSG Study Shows How Gen Z Thinks» on TVO Online highlights further key aspects. Performance pressure, constant comparison via social media, and growing uncertainty about the future characterize the daily lives of many young people. «The differences between generations are significant – we were surprised by that too,» says study director Prof. Dr. Heike Bruch in an interview.
To the article (German)
The St.Galler Tagblatt also picks up on the results. The article «Generation Z Under Performance Pressure» describes how much young people suffer from stress despite desiring a balanced work-life balance. Although they work a similar amount to older generations, they more frequently report psychological exhaustion and seek a work environment that combines flexibility and cohesion.
To the article (German)
The study’s findings highlight: For Generation Z, work is more than just a means to an end – it should enable meaning, development, and personal fulfillment. At the same time, the work environment, performance pressure, fears about the future, and the rapidly changing world of work noticeably impact motivation and well-being. It will be crucial how companies manage to create conditions that meet these expectations.
